My collective, Ghostly Ferns, was hired by Slack to brand their newest product, Enterprise Grid. Beyond forming a brand identity system, Ghostly Ferns created the experience and collateral for the Enterprise Grid launch event. As a the digital product designer at Ghostly Ferns, my role was to define a design system for the Enterprise Grid marketing website, newsletter templates, and registration process. I directed our team to create illustration and typographic assets to extend the visual language throughout the web experience.

Accomplishments

Creating a new striking, enterprise-friendly extension of the slack brand

Finding balance between new and existing styles